Honda Motorcycle And Scooter India Private Limited
Honda Motorcycle and Scooter India Private Limited (HMSI) is a subsidiary of Honda Motor Company, Japan. It is the second-largest two-wheeler manufacturer in India after Hero MotoCorp, with a market share of 26%. HMSI was established in 1999 and has its headquarters in Manesar, Haryana.
History
Honda Motorcycle and Scooter India Private Limited started as a joint venture between Honda Motor Company and Hero Group, one of the largest two-wheeler manufacturers in India. The joint venture was named Hero Honda Motors Limited and was established in 1984. The company produced motorcycles under the Hero Honda brand name and became the largest two-wheeler manufacturer in India.
In 2010, Honda Motor Company decided to end the joint venture with Hero Group and establish its own subsidiary in India. Honda Motorcycle and Scooter India Private Limited was established in 1999, but the company started producing motorcycles and scooters under the Honda brand name in 2001.
Products
Honda Motorcycle and Scooter India Private Limited produces a range of motorcycles and scooters for the Indian market. The company has a wide range of products in both categories, including commuter motorcycles, sports bikes, and scooters.
The popular motorcycles produced by HMSI include the Honda Unicorn, Honda Shine, and Honda CB Hornet 160R. The company's scooters include the Honda Activa, Honda Dio, and Honda Grazia.
Manufacturing Facilities
Honda Motorcycle and Scooter India Private Limited has four manufacturing facilities in India. The company's first plant was established in Manesar, Haryana, in 2001. The second plant was established in Tapukara, Rajasthan, in 2011. The third plant was established in Narsapura, Karnataka, in 2013, and the fourth plant was established in Vithalapur, Gujarat, in 2015.
The manufacturing facilities of HMSI are equipped with state-of-the-art technology and have a combined production capacity of 6.4 million units per annum.
Research and Development
Honda Motorcycle and Scooter India Private Limited has a dedicated research and development center in Manesar, Haryana. The center is equipped with the latest technology and facilities to develop new products and improve existing ones.
The research and development center of HMSI works closely with Honda Motor Company's research and development centers in Japan and Thailand to develop products that meet the specific needs of the Indian market.
Marketing and Sales
Honda Motorcycle and Scooter India Private Limited has a strong marketing and sales network in India. The company has over 6,000 dealerships and service centers across the country.
The company's marketing and sales strategy focuses on providing high-quality products and excellent customer service. The company also focuses on creating brand awareness and building a strong brand image through various marketing and advertising campaigns.
Conclusion
Honda Motorcycle and Scooter India Private Limited is a subsidiary of Honda Motor Company, Japan, and is the second-largest two-wheeler manufacturer in India. The company produces a range of motorcycles and scooters for the Indian market and has a strong manufacturing, research and development, and marketing and sales network in the country.