Geico Motorcycle Commercial Going Up The Country
Introduction
Geico is a well-known insurance company that has been in operation for over 80 years. The company offers a variety of insurance products, including motorcycle insurance. In recent years, Geico has launched a new advertising campaign featuring a motorcycle commercial that has caught the attention of many viewers. The commercial features a catchy tune called "Going Up The Country" by Canned Heat, and has become a fan favorite. In this article, we will take a closer look at the Geico motorcycle commercial and why it has been so successful.
The Geico Motorcycle Commercial
The Geico motorcycle commercial features a group of bikers riding through picturesque landscapes while the catchy tune "Going Up The Country" plays in the background. The commercial is shot in a way that makes the viewer feel like they are part of the ride, with the camera following the bikers as they navigate through winding roads and beautiful scenery.
What sets this commercial apart from other motorcycle ads is its unique approach. Rather than focusing on the features of the bike or the insurance product, Geico chose to showcase the freedom and joy that comes with riding a motorcycle. By doing so, they were able to create an emotional connection with the viewer, which is essential in making an ad campaign successful.
The Music
One of the key elements of the Geico motorcycle commercial is the music. The catchy tune "Going Up The Country" by Canned Heat has become synonymous with the ad campaign and is instantly recognizable to viewers. The song was originally released in 1968 and became a hit during the Woodstock era. Its upbeat tempo and carefree lyrics perfectly capture the spirit of the Geico motorcycle commercial.
The Success of the Ad Campaign
The Geico motorcycle commercial has been incredibly successful since its launch. It has received millions of views on YouTube and has become a fan favorite among motorcycle enthusiasts. So why has it been so successful?
One reason is that the commercial is relatable. Many people enjoy the freedom and adventure that comes with riding a motorcycle, and the commercial captures that feeling perfectly. In addition, the commercial is shot in a way that makes the viewer feel like they are part of the ride, which creates a sense of excitement and makes the ad more memorable.
Another reason for the success of the ad campaign is the use of social media. Geico has been actively promoting the commercial on social media platforms such as Facebook and Twitter. This has helped to increase the visibility of the ad and has encouraged viewers to share it with their friends and family.
Conclusion
The Geico motorcycle commercial featuring "Going Up The Country" by Canned Heat has become a fan favorite among viewers. Its unique approach to motorcycle advertising and relatable content has made it incredibly successful. By showcasing the freedom and joy that comes with riding a motorcycle, Geico has created an emotional connection with viewers and has increased the visibility of their brand. As a result, the Geico motorcycle commercial is a great example of how effective advertising can be when done correctly.